Exploring cultures and communities – the slow way

Do they have meerkats in Russia? Or in Market Harborough? And where exactly is Meerkovo? We go in search of Russia's most famous non-existent village.

article summary —

Perhaps we are mistaken, but we have a hazy memory of driving through Leicestershire in England a year or two ago and seeing a sign suggesting that Market Harborough had — as its twin town — the fictional Russian community of Meerkovo. For readers not attuned to the fine sense of humour and irony that sometimes underpins television advertising in Britain, we must explain that Meerkovo has featured in a series of ads for a price-comparison website. Meerkovo is by all accounts populated mainly by meerkats — appealing little mammals, busy creatures who live in clans and show great community spirit.

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About the authors

hidden europe

and manage hidden europe, a Berlin-based editorial bureau that supplies text and images to media across Europe. Together they edit hidden europe magazine. Nicky and Susanne are dedicated slow travellers. They delight in discovering the exotic in the everyday.

This article was published in hidden europe 41.